Product Ingredient Standards

We have worked hard to develop a strict set of standards to be followed by all products listed and sold on the Swell Market. We carefully evaluate new product submissions against these standards so you can be confident with the products you purchase.

Among other criteria, we draw a line when it comes to the health of our customers and the environment. Below is the list of ingredients that we find unacceptable. In other words, we won’t sell a food product if it contains any of these. Based on new findings, the list may change, but we can proudly say that compromising our standards is also unacceptable. 

Prohibited Food Ingredients-

  • 2,4,5-Trihydroxybutyrophenone (THBP)
  • Acesulfame-K
  • Acetoin (synthetic)
  • Acetone Peroxides
  • Acetylated esters of mono- and diglycerides
  • Activated Charcoal
  • Advantame
  • Aluminum Ammonium Sulfate
  • Aluminum Potassium Sulfate
  • Aluminum Starch Octenylsuccinate
  • Aluminum Sulfate
  • Ammonium Alum
  • Ammonium Chloride
  • Ammonium Saccharin
  • Ammonium Sulfate
  • Apricot Kernel/Extract
  • Artificial Sweeteners
  • Aspartame
  • Azo Dyes
  • Azodicarbonamide
  • Bacillus Subtilis DE111
  • Bacteriophage Preparation
  • Bentonite
  • Benzoates
  • Benzoic Acid
  • Benzophenone
  • Benzoyl Peroxide
  • Benzyl Alcohol
  • Beta-cyclodextrin
  • BHA (butylated hydroxyanisole)
  • BHT (butylated hydroxytoluene)
  • Bleached flour
  • Bromated flour
  • Brominated vegetable oil
  • Burnt alum
  • Butylparaben
  • Caffeine (extended release)
  • Calcium Benzoate
  • Calcium Bromate
  • Calcium Disodium EDTA
  • Calcium Peroxide
  • Calcium Propionate
  • Calcium Saccharin
  • Calcium Sorbate
  • Calcium Stearoyl-2-lactylate
  • Canthaxanthin
  • Caprocaprylobehenin
  • Carmine
  • Certified colors
  • Charcoal powder
  • Citrus Red No. 2
  • Cochineal
  • DATEM
  • Diacetyl (synthetic)
  • Dimethyl Silicone
  • Dimethylpolysiloxane
  • Dioctyl sodium sulfosuccinate (DSS)
  • Disodium 5'-ribonucleotides
  • Disodium calcium EDTA
  • Disodium dihydrogen EDTA
  • Disodium EDTA
  • Disodium guanylate
  • Disodium inosinate
  • Dodecyl gallate
  • EDTA
  • Erythrosine
  • Ethoxyquin
  • Ethyl Acrylate (synthetic)
  • Ethyl Vanillin (synthetic)
  • Ethylene Glycol
  • Ethylene Oxide
  • Eugenyl Methyl Ether (synthetic)
  • FD&C Blue No. 1
  • FD&C Blue No. 2
  • FD&C Colors
  • FD&C Green No. 3
  • FD&C Red No. 3
  • FD&C Red No. 40
  • FD&C Yellow No. 5
  • FD&C Yellow No. 6
  • Foie Gras
  • Gardenia Blue
  • GMP
  • Gold/Gold Leaf
  • Heptylparaben
  • Hexa-, Hepta- and Octa-Esters of Sucrose
  • High-Fructose Corn Syrup/HFCS
  • Hjijiki
  • Hydrogenated oils
  • Inosine monophosphate
  • Insect Flour
  • Iron oxide
  • Kava/Kava Kava
  • Lactic Acid Esters of Monoglycerides
  • Lactylated Esters of Mono- and Diglycerides
  • Ma Huang
  • Methyl Silicon
  • Methylparaben
  • Microparticularized whey protein derived fat substitute
  • Monoammonium Glutamate
  • Monopotassium Glutamate
  • Monosodium Glutamate
  • Myrcene (synthetic)
  • Natamycin (okay in cheese-rind wax)
  • Neotame
  • Nitrates (synthetic)
  • Nitrites (synthetic)
  • Octyl Gallate
  • Olestra
  • Orange B
  • Partially Hydrogenated Oils
  • Plant Sterols
  • Polydextrose
  • Potassium Alum
  • Potassium Benzoate
  • Potassium Bisulfite (okay in wine, mead, cider)
  • Potassium Bromate
  • Potassium Metabisulfite (okay in wine, mead, cider)
  • Potassium Nitrate
  • Potassium Nitrite
  • Potassium Propionate
  • Potassium Sorbate
  • Propane-1,2-Diol esters of fatty acids
  • Propionates
  • Propionic Acid
  • Propyl Gallate
  • Propylene Glycol Esters of Fatty Acids
  • Propylene Oxide
  • Propylparaben
  • Pulegone (synthetic)
  • Pyridine (synthetic)
  • Saccharin
  • Saccharin Sodium Salt
  • Salatrim (short and long chain acyl triglyceride molecule)
  • Shark Cartilage
  • Smoke Flavor (synthetic)
  • Sodium Acid Sulfate
  • Sodium Alum
  • Sodium Aluminum Phosphate
  • Sodium Aluminum Sulfate
  • Sodium Benzoate
  • Sodium Bisulfite (okay in wine, mead, cider)
  • Sodium Cyclamate
  • Sodium Diacetate
  • Sodium Lauryl Sulfate
  • Sodium Metabisulfite (okay in wine, mead, cider)
  • Sodium Nitrate/Nitrite (synthetic)
  • Sodium Propionate
  • Sodium Saccharin
  • Sodium Sorbate
  • Sodium Stearoyl Lactylate
  • Sodium Stearoyl-2-Lactylate
  • Sodium Sulfite (okay in wine, mead, cider)
  • Sorbic Acid
  • Stannous Chloride
  • Succistearin
  • Sucralose
  • Sucroglycerides
  • Sucrose Acetate Isobutyrate
  • Sucrose Ester
  • Sucrose Polyester
  • Sulfites (okay in wine, mead, cider)
  • Sulfur Dioxide (okay in wine, mead, cider)
  • TBHQ (tertiary butylhydroquinone)
  • Tetrasodium EDTA
  • Thiodipropionic Acid
  • Toluene
  • Tonka Bean/Extract
  • Vanillin (synthetic)


Prohibited Beauty Ingredients-

  • 2-Bromo-2-Nitropropane-1(and) 3-Diol
  • Acetone
  • Alcloxa
  • Aluminum Chloride Hexahydrate
  • Aluminum Chlorohydrate
  • Ammonia
  • Ammonium C6-16 perfluoroalkyl ethyl phosphate
  • Ammonium Xylene Sulfonate
  • Benzalkonium Chloride
  • Benzethonium Chloride
  • Benzocaine
  • Benzophenone-3
  • BHA (Butylated Hydroxyanisole)
  • BHT (Butylated Hydroxytoluene) Butoxyethanol
  • C9-15 fluoroalcohol phosphate
  • Chlorotrifluoropropene
  • Chlorphenesin
  • Cloflucarban
  • Cocamide DEA
  • Coal tar
  • Copper Disodium EDTA
  • Diazolidinyl Urea
  • Diethanolamine (DEA)
  • Dimethyl phenylbutanol
  • Dimethylmethoxy Chromanyl Palmitate
  • Disodium EDTA
  • DMDM Hydantoin
  • EDTA
  • Emu Oil
  • Equine Oil
  • Fluorosalan
  • Formaldehyde
  • Fragrance/Fragrance Oils (Synthetic)
  • Hexachlorophene
  • Hexylresorcinol
  • Hydroquinone
  • Imidazolidinyl Urea
  • Iodine complex with ammonium ether sulfate and polyoxyethylene sorbitan monolaurate
  • Iodine complex with phosphate ester of alkylaryloxy polyethylene glycol
  • Iodopropynyl Butylcarbamate
  • Isododecane
  • Isoeicosane
  • Lead acetate
  • Lidocaine
  • Melanin
  • Methyl Nicotinate
  • Methyl perfluorobutyl ether
  • Methyl perfluoroisobutyl ether
  • Methylbenzethonium chloride
  • Methylchloroisothiazolinone
  • Methylene bis-benzotriazoyl tetramethylbutylphenol
  • Methylene glycol
  • Methylisothiazolinone
  • Microbeads
  • Myristamide DEA
  • Nonylphenoxypoly (ethyleneoxy) ethanoliodine
  • Octafluoropentyl methacrylate
  • Octinoxate
  • Oleamide DEA
  • Oxybenzone
  • Pentafluoropropane
  • Perfluorodecalin
  • Perfluorodimethylcyclohexane
  • Perfluorohexane
  • Perfluorononyl dimethicone
  • Perfluorononylethyl carboxydecyl PEG-10 dimethicone
  • Perfluorooctyl triethoxysilane
  • Perfluoroperhydrophenanthrene
  • Phenol
  • Phenoxyethanol
  • Phthalates
  • Picaridin
  • Poloxamer—iodine complex
  • Polyethylene Terephthalate
  • Polyimide-1
  • Polymethyl Methacrylate
  • Polyperfluoroethoxymethoxy Difluoroethyl Peg Phosphate
  • Polyperfluoroethoxymethoxy PEG-2 phosphate
  • Polypropylene
  • Povidone-iodine
  • PTFE
  • Quaternium 15
  • Secondary amyltricresols
  • Sh-oligopeptide-1
  • Silver Citrate
  • Sodium Bisulfite
  • Sodium Dodecylbenzenesulfonate
  • Sodium Hydroxymethylglycinate
  • Sodium magnesium fluorosilicate
  • Sodium Oxychlorosene
  • Sodium xylene sulfonate
  • Soyamide DEA
  • Synthetic Fluorphlogopite
  • TBHQ (tertiary butylhydroquinone)
  • Tetrasodium EDTA
  • Tetrasodium Etidronate
  • Toluene
  • Tribromsalan
  • Triclocarban
  • Triclosan
  • Triple dye
  • Trisodium EDTA
  • Undecoylium chloride iodine complex
  • Vanillyl Butyl Ether

Prohibited Cleaning/Household Ingredients-

  • 2-oxepanone, homopolymer
  • 3 (Trihydroxysilyl) propyldimethyl octadecyl ammonium chloride
  • 4,4′-Diamino-2,2′-stilbenedisulfonic acid
  • 4-Acetylpyridine-N-Oxide
  • 4-Formylphenylboronic acid
  • Acid blue 82
  • Acrylic acid/styrene copolymer, sodium salt
  • Alcohols C12-C18, ethoxylated, propoxylated
  • Alizarin cyanine green F
  • Alkyl (C10-16) benzene
  • Alkylphenol ethoxylate
  • Amines, C12-18-alkyldimethyl, N-oxides
  • Aminoethylethanolamine
  • Aminomethyl propanol
  • Benzalkonium chloride
  • Benzene (C14-C30) alkylate
  • Benzenesulfonic acid, (1-methylethyl)-, sodium salt
  • Benzophenone-4
  • Benzotriazole
  • BHT (butylated hydroxytoluene)
  • bis(2-(2-butoxyethoxy)ethyl) hexanedioate
  • Bronopol
  • Butoxyethanol
  • Butyl carbitol acetate
  • C10-14 Alkyl benzene sulfuric acid
  • C12-14 Ethoxylated propoxylated alcohols
  • C12-18-Alkyldimethyl(ethylbenzyl) ammonium chlorides
  • C12-C18 alkyl benzyl dimethyl ammonium chloride
  • Calcium phosphate
  • Cannabidiol
  • Chlorine (Sodium Hypochlorite)
  • Chromium hydroxide green
  • Cocamide DEA
  • Cocamide MEA
  • Decyl Phenoxybenzenedisulfonic Acid
  • Di-(palm carboxyethyl) hydroxyethyl methyl-ammonium methyl sulfates
  • Dialkylester ammonium methosulfate
  • Diaminostilbene disulfonic acid
  • Diazolidinyl urea
  • Dicocoethyl hydroxyethylmonium methosulfate
  • Diethanolamine (DEA)
  • Diethylene glycol butyl ether
  • Diethylene glycol monoethyl ether
  • Dimethyl octadecyllamine
  • Dimethylaminopropyl amine
  • Dipropylene glycol monobutyl ether
  • Dipropyleneglycol monomethyl ether
  • Disodium distyrylbiphenyl disulfonate
  • DMDM hydantoin
  • Ethanaminium, 2-hydroxy-N,N-bis(2-hydroxyethyl)-Nmethyl-, methyl sulfate (salt), octadecanoate (ester)
  • Ethylene diamine tetra acetic acid
  • Fatty alcohols C12-C14 ethoxylated, propoxylated
  • FD&C Blue No. 1
  • FD&C Blue No. 2
  • FD&C Green No. 3
  • FD&C Red No. 3
  • FD&C Red No. 40
  • FD&C Yellow No. 5
  • FD&C Yellow No. 6
  • Formaldehyde
  • Fragrance/Fragrance Oils (Synthetic)
  • Hexahydro-1,3,5-Tris (2-hydroxyethyl)-s-triazine
  • Hexdecyldimethylamine
  • Hydroxyethyl-methyl ammonium methosulphate
  • Hydroxy-methylpentylcyclohexene carboxyaldehyde
  • Hypophosphorus acid
  • Imitoylethyl hydroxyethylmonium methosulfate
  • Iodopropynyl butylcarbamate
  • Isonicotinic acid-n-oxide
  • Isoparaffinic hydrocarbon solvent
  • Lauramide DEA
  • Linear alkyl benzene sulfonates
  • Manganese, ((2,2',2''-(nitrilotris(2,1-ethanediyl(nitrilo-kappaN)methylidyne))tris(phenolato-kappaO))(3-))-, (OC-6-22)-
  • Methoxymethylbutanol
  • Methyl anthranilate
  • Methyl bis(soya amidoethyl) 2-hydroxyethyl quaternary ammonium methylsulphate
  • Methylchloroisothiazolinone
  • Montan Wax
  • Nitromethylidynetrimethanol
  • Nonylphenyl ethoxylate
  • PEG 22 Dodecyl Glycol Copolymer
  • Phosphates
  • Phthalates
  • Poly-4-Vinylpyridine-N-Oxide
  • Polycarboxylate, sodium salt
  • Polymeric Blue Dye
  • Polypropylene terephthalate
  • Polyquaternium- 7
  • Polyvinyl pyrolidone (PVP)
  • Potassium alkyl benzene sulfonate
  • Potassium Alkylpolyoxyethylene Phosphate
  • Propyl gallate
  • Quaternary Coco Alkylamine Ethoxylate
  • Quaternium-15
  • Quaternized Coco/Soya Fatty Acids
  • Salt of Dodecylbenzene Sulfonate
  • Salt of Triethanolamine Dodecylbenzene Sulfonate
  • Silver chloride
  • Sodium acid pyrophosphate
  • Sodium dichloroacetate
  • Sodium dioctyl sulfosuccinate
  • Sodium ferrocyanide decahydrate
  • Sodium hydroxymethylglycinate
  • Sodium monochloroacetate
  • Sodium phosphate
  • Sodium xylene sulfate
  • Sodium xylene sulfonate
  • Sulfuric acid
  • Tetrasodium EDTA
  • Toluene
  • Tributylphenol polyglycol ether, 12 – 14 EO
  • Tricalcium phosphate
  • Triclosan
  • Triethanolamine (TEA)
  • Tripropylene glycol methyl ether
  • Tripropylene glycol n-butyl ether
  • Urea-formaldehyde-copolymer
  • White mineral oil